Developing Type & Image for Poster Design
with Annik Troxler
Annik Troxler works in the cultural field and teaches at the Basel School of Design. With a strong focus on content, narrative and visual quality, she creates posters that use typography and image in different ways, ranging from typography as a sideshow to self-created type becoming an image. Her lecture will take us through a gradient of her work, methodologies, and processes. She will focus on how she visualizes ideas for poster design and the process of practicing and combining typography and images. She will have a look at the following themes: image idea, typography, specific techniques, and corporate design as different starting points for her projects. In Troxler’s design process, playful techniques and experimentation are significant, but there is usually a clear method behind or a sort of minimalism and functionalism that could be in relation to the Swiss type legacy.
About Annik Troxler
Annik Troxler was born 1979 in Willisau.
She studied graphic design at the Cantonal School of Art of Lausanne (ECAL).
With her thesis “Vergissmeinnicht” she won the Swiss Federal Competition for Design 2005 which gave her the opportunity
to collaborate for six months with “Mevis & Van Deursen” in Amsterdam. In 2006 she started working as an independent graphic designer in Basel and since 2011 she is also teaching at the Basel School of Design.
Annik Troxler has won several prizes such as in 2006 the Grand Prix of the International Poster Triennale of the Museum of Modern Art Toyama in Japan with her work “Intimities 2005” as well as the first prize at the International Poster Festival in Chaumont in 2007 with the poster “Intimities 2007”.
Annik Troxler lives with her husband and two children Irma (2007) and Anton (2009) in Riehen.