Fried Eggs & Flourishes: American Advertising Lettering of the Mid‑20th Century
with Ken Barber
Much of today’s advertising lettering is influenced by the tools, techniques and templates established by practitioners in the field over half a century ago. Expanding on traditional models, artists of that era made groundbreaking innovations, produced authoritative textbooks and developed universal standards that contemporary letterers continue to follow. With the aid of personal accounts and plenty of specimens, this overview will introduce the ideas, practices and people who guided the course of American advertising lettering during the middle of the 20th century and helped to establish its role in modern design.
About Ken Barber
Ken Barber is a letterer, type designer and type director at design studio and type foundry House Industries. He is also a partner of Photo-Lettering, Inc., the online lettering-vending service nominated by the Design Museum London as a 2011 Design of the Year recipient. Ken’s work is in the permanent collection of the Smithsonian Institution’s Cooper-Hewitt, National Design Museum and has been honored by the New York Type Directors Club. Association Typographique Internationale recently selected several of his typefaces for inclusion in the organization’s decennial design competition. In addition to teaching at Maryland Institute College of Art, Ken regularly lectures internationally on the subjects of lettering and typography. He also manages typeandlettering.com, an online resource for students and attendees of his frequent workshops.